Copyright 2001 Chicago Sun-Times, Inc.
January 28, 2001, SUNDAY, Late Sports Final Edition
SECTION: FINANCIAL; Pg. 43
LENGTH: 537 words
HEADLINE: Banks use gifts to target depositors
SOURCE: Bloomberg News
BYLINE: BY MICHEAL NOL
DATELINE:TRAVERSE CITY, Mich.
Open a bank account, get a gun.
North Country Financial Corp. is exchanging firearms for deposits, giving away rifles and shotguns in lieu of the interest that normally accompanies accounts.
Put as little as $ 869 in a 20-year certificate of deposit, and the Traverse City-based bank will hand over a Weatherby Inc. Mark V Synthetic rifle that lists for $ 779. Deposit more, and you have a choice of six Weatherby shotguns or a limited-edition rifle.
The bank has 28 branches, mostly in Michigan's Upper Peninsula, and the guns-for-CDs program is a potent weapon in the fight for Americans' savings at a time of shrinking bank deposits.
Banks across the country are offering everything from $ 50 gift certificates and books to casserole dishes and clocks to lure back customers and stem a seven-year decline in deposits as Americans shifted money into stocks and mutual funds.
U.S. time deposits, including CDs, totaled about $ 1.05 trillion at the end of last year, down from $ 1.17 trillion in 1990, according to the Federal Reserve. In the decade, assets in mutual funds surged to $ 6.82 trillion at the end of November from $ 1.07 trillion at the end of 1990, the Investment Company Institute said.
Offering freebies for deposits gives banks "a way to get the customer in front of us," says Ken Lewis, president and chief operating officer of Charlotte-based Bank of America Corp., which has more deposits than any other U.S. bank. Getting customers back in the door "gives us an opportunity to sell other products as well," he said.
North Country's arrangement with Weatherby in Atascadero, Calif., is the brainchild of Ronald G. Ford, the bank's chairman and chief executive.
"It's a high-end product that fits the lifestyle here," Ford said.
Ford, who owns seven Weatherby rifles and shotguns, hunts black bear and white-tailed deer in Michigan -- and elk and mule deer in Colorado, pheasant in the Dakotas and moose in Canada.
North Country started offering the Weatherbys more than 10 years ago and displays the guns on its branches' walls. In the Upper Peninsula, where some schools close for the start of hunting season in November, guns on the walls don't necessarily raise eyebrows.
The program has brought in millions of dollars of deposits from customers in every U.S. state, said Rose Garvin, a North Country Bank & Trust manager and federal firearms license holder. It eventually led to other giveaways, such as grandfather clocks and golf clubs, but guns are still the most popular.
North Country advertises its CDs in hunting and gun-enthusiast magazines, attracting hunters and collectors. Its costliest giveaway, available with a $ 14,911 deposit in a three-year CD, is Weatherby's Athena Grade V Classic Field 12-gauge shotgun. It comes with oil-finished stock and rose and scroll engravings on the side plate and carries a suggested retail price of $ 2,919.
The same $ 14,911 deposit in an average three-year account paying 5.48 percent interest yields $ 2,588 at the end of the term, $ 331 less than the price of the gun.
By contrast, $ 869 placed in a CD at that same rate for 20 years returns $ 1,656 of interest, more than double the price of the $ 779 Mark V Synthetic.
January 28th, 2014
In the State of the Union address tonight, President Obama is going to call for a national minimum wage of $10.10. Then in their response ...
January 21st, 2014
My New Year's Day op-ed in the New York Times seems to have kickstarted a discussion about how to make Obamacare better. I hope you ...
December 18th, 2013
This morning it was announced by the Library of Congress and the National Film Preservation Board that my first film, 'Roger & Me', has been ...
December 14th, 2013
[View the story "Michael Moore Tweets on Eve of Newtown Anniversay" on Storify]
November 9th, 2013
Click here for this week's full schedule for the State Theatre and Bijou by the Bay in Traverse City, Michigan. The day has arrived. For ...
September 10th, 2013
[View the story "John Kerry's Accidental Diplomacy" on Storify]
July 30th, 2013
Today Bradley Manning was convicted on 20 of 22 counts, including violating the Espionage Act, releasing classified information and disobeying orders. That's the bad news. ...
September 11th, 2010
OpenMike 9/11/10 Michael Moore's daily blog I am opposed to the building of the "mosque" two blocks from Ground Zero. I want it built on ...
December 14th, 2010
Yesterday, in the Westminster Magistrates Court in London, the lawyers for WikiLeaks co-founder Julian Assange presented to the judge a document from me stating that ...
May 12th, 2011
"The Nazis killed tens of MILLIONS. They got a trial. Why? Because we're not like them. We're Americans. We roll different." – Michael Moore in ...
November 22nd, 2011
This past weekend I participated in a four-hour meeting of Occupy Wall Street activists whose job it is to come up with the vision and ...
September 22nd, 2011
I encourage everyone I know to never travel to Georgia, never buy anything made in Georgia, to never do business in Georgia. I will ask ...
December 16th, 2010
Dear Swedish Government: Hi there -- or as you all say, Hallå! You know, all of us here in the U.S. love your country. Your ...
November 2nd, 2010
This letter contains (almost) no criticisms of how the Democrats have brought this day of reckoning upon themselves. That -- and where to go from ...